Core concepts
Events
Events represent meaningful user actions that happen inside your product. Moments where users actually extract value from it, such as creating a project, scheduling an appointment, or sending an invoice. Examples: on Airbnb, booking a house is a meaningful event. On YouTube, it’s watching a video. On Spotify, it’s listening to a song. You get the idea.
Users
Users are the people using your product. Each user has a unique ID that lets you follow their journey over time and understand their behavior.
Accounts
Accounts are the organizations your users belong to. Essential for B2B products where behavior depends on company context.
Revenue (via payment providers)
By connecting your payment provider, Retain automatically tracks billing events like subscriptions, renewals, upgrades, and cancellations, which combined with product usage data help you understand user behavior across the entire lifecycle.
Next step
Connect payment provider
Connect your payment provider to sync your customers, MRR and churn metrics
automatically.