The user must have been identified first using the
Identify endpoint.
Creating and configuring events
You can start sending events immediately usingtrack.
If the event does not exist yet, Retain will automatically create it for you.
This makes it easy to start tracking quickly and refine the configuration later.
After the event appears in the Events page, you only need to configure:
-
Importance
Defines how critical this event is for your product. Retain uses this information when calculating customer health and identifying churn risk. High-importance events typically represent moments where users extract significant value from your product. -
Expected frequency
Indicates how often you expect this event to happen. This helps Retain understand normal usage patterns and detect when an account’s activity drops below expected levels.