See where every customer is in their lifecycle
Not every customer needs the same message. Group them by lifecycle stage and reach out accordingly.
14-day free trial.
Segments that update themselves. Customers are grouped by how they actually use your product, with no manual tagging or upkeep.
The right message for each group. Send targeted campaigns based on where customers are in the lifecycle, instead of sending the same message to everyone.
See where your customer base stands. Get a clear view of how your customers are distributed across the lifecycle, and spot where attention is needed most.
Customers move through
distinct moments over time.
Each stage captures what that moment looks like, how customers move into it, and what typically comes next.
Accounts moveIn both directions, and the way back has a name.
Once you know the stage, the next move stops being a guess.
A Tourist needs help getting started. A Disenchanted account needs to reconnect with what made the product useful. A Zombie needs a reason to return.
The stage gives you the context to decide what comes next.
Segments, answered plainly.
What people ask before they trust a label on an account.
See how your accounts split today
You may have more customers in the wrong stage than you think.
