Customer journey

See how far every customer got into your product

Not every customer needs the same message. See the stage each account is in and what it needs to reach the next one.

14-day free trial.

The journey in Retain, with accounts grouped by stage
The journey view. Pick a stage to see its accounts, their churn risk and what each one is missing.

Stages built from your data. Retain learns what activation, Basic, Advanced and Power look like in your product, and you can edit any rule.

The right message for each group. Every stage shows what its accounts are missing to move up, so you know what to say to whom.

Spot who got stuck. Accounts sitting in a stage longer than 75% of the others get flagged as stalled.

Journey

Customers climb
one stage at a time.

Each stage has its own next step, and that step is your message.

Each stage, its next stepWhat the accounts in each stage are missing, in plain words.

Not activated42 accounts

To Activated: 2 more reports in the first 14 days

Activated27 accounts

To Basic: 1 use of any key feature in 28 days

Basic64 accounts

To Advanced: 1 more key feature in 28 days

Advanced31 accounts

To Power: 4 more active days in 28 days

Power18 accounts

Top stage: your favorite customers. Don’t tell the others.

Once you know the stage, the next message stops being a guess.

A Not activated account needs its first win. A Basic account needs a second key feature. An account stalled in Advanced needs a reason to go deeper.

The stage tells you what to say next.

FAQ

The journey, answered plainly.

What people ask before they trust a stage on an account.

See where your accounts stopped today

Some of them are one step from the next stage.